Searching your CRM for the right record can be a difficult task - especially if you don't have the exact same spelling.

When the record isn't found - it's common that duplicate Accounts, Leads and Contacts are created. With Informatica Cloud MDM's Fuzzy search you can ensure your Sales/Marketing/Services team will never again struggle to find records in With the Point of Entry duplicate prevention in place you are also then guided to the right Account, Lead or Contact when you attempt to create it's duplicate - even if you've spelled it differently!

Learn more: